Feb. 29, 2012
/PRNewswire/ -- Riding the wave of its success in the U.S., the
Tommy Bahama Group
has announced an important step forward in their strategy to drive long-term growth through international expansion.
will begin by opening company owned and operated retail stores in premium locations in
, including a combined restaurant and retail location in the Ginza district of
and stores in
"Tommy Bahama has enjoyed significant growth in our direct to consumer business. Through our website and U.S. based stores, we've seen a pent up demand and opportunity for our brand internationally and feel that now is the time to pursue that expansion. Our parent company, Oxford Industries, has fully supported our investment and strategy to extend our brand internationally," said
, CEO of the
Tommy Bahama Group.
"We have been laying the groundwork for our international rollout and are confident in the team we have built," commented
, President and COO of the
Tommy Bahama Group
. "Our domestic investments, which include our flagship store and restaurant in
as well as a high-profile store on Michigan Avenue in
, plus the addition of international capital expenditures, store opening costs and related infrastructure expenses, will understandably put some downward pressure on our 2012 operating margins. We are confident in this strategic initiative and expect it to drive significant long-term growth for our brand."
will open a retail store in
at the Venetian Resort and Casino. This will be followed in Summer 2012 by a retail store on the high-profile Orchard Road in
. Each store will feature a full
collection® of men's and women's apparel, accessories and home decor product. Tommy Bahama is actively pursuing other locations in key markets including
The centerpiece of the initial launch will be a
Tommy Bahama Restaurant, Bar and Store
in the fashionable Ginza district in Tokyo. Made popular in the U.S. and synonymous with the
brand, this combined restaurant and retail environment creates the ideal showcase for the complete product line, along with a full service restaurant and bar that exemplifies
relaxed lifestyle message and allows the brand to fully express itself. The Ginza location is expected to open in early 2013.
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