This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

10 No-Brainers for Boosting Revenue

Company: Burger King
Opportunity: Home delivery
For decades, Burger King has struggled to differentiate itself against McDonald's. Executives and franchise owners must cringe every time they see McDonald's launch a menu item. More often than not, its new fare proves a huge success (although it should be noted that the failures it has had are epic -- McSpaghetti and a "Hawaiian" burger among them).

By contrast, Burger King seems to perpetually throwing the menu equivalent of a Hail Mary pass.

Its Steakhouse XT failed to steal the thunder of McDonald's Angus offering and its introduction of $8.99 Fire Grilled Ribs didn't drag anyone away from the local barbecue joint.

Burger King's new owner, Brazilian private equity firm 3G Capital, has a mighty challenge on its hands as it tries to cut costs and improve sales.

It's probably a good idea to stick to a chainwide remodeling plan under way, especially as McDonald's is doing the same on a more limited basis. We also love the Whopper Bar concept that has been launched in Miami and Las Vegas -- upscale Burger Kings with a 20-item "toppings theater" of everything from bacon to guacamole, and the availability of beer.

Expanding the footprint of these specialized locations would be an expensive proposition, however. So our suggestion is that Burger king double down on an offering it has just started to consider -- delivery service.

Already under way as a trial, Burger King should take a cue from Domino's (DPZ) and independent restaurants and go national with the concept. This service could be a hit for office workers, college students and busy moms. Best of all, it fills a void left by McDonald's, which delivers only on a limited basis to Manhattan office buildings, even though delivery in other countries accounts for as much as 30% of those local sales.
6 of 12

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
SYM TRADE IT LAST %CHG
BUD $120.15 0.50%
DNKN $55.18 2.39%
JCP $8.17 -0.85%
MCD $99.42 -0.44%
MSFT $46.81 0.24%

Markets

Chart of I:DJI
DOW 17,598.20 -91.66 -0.52%
S&P 500 2,098.04 -5.80 -0.28%
NASDAQ 5,115.3820 -12.8990 -0.25%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs