Opportunity: "Manly" skin care products
A Men's Grooming Consumer Report released this month by the analysts at NPD found that more than 90% of men over the age of 18 are using some sort of grooming product today, including but not limited to facial and body skin care, shaving, hair care and fragrance.
Of that segment, only a quarter is using facial skin care products such as cleansers and moisturizers, lip and eye products and anti-aging treatments. That low usage persists despite the marketplace having grown 11% in dollar sales last year compared with 2010.
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