Company: Best Buy
Take it down a notch
, we'd suggest some addition by subtraction.
We fully understand the benefit of up-selling, of having employees guide shoppers to add-ons, Geek Squad services and higher-price items. But the hovering one faces while shopping at Best Buy makes the experience almost unbearable at times. Go in to grab a quick DVD and you'll have to run a gantlet of "may I help you," blue shirts and pitches for satellite TV or Blu-ray.
Just take things down a notch, we'd suggest. We understand the plight of bricks-and-mortar retailers in an online age, but irritating customers may be enough to drive away all but the "showrooming" shoppers looking for some hands-on time with an item they plan to buy online.
-- Written by Joe Mont in Boston.
>To contact the writer of this article, click here:
>To follow the writer on Twitter, go to
>To submit a news tip, email:
and become a fan on