Opportunity: Go for the girls
Microsoft's (MSFT) Xbox has been the champion among video game consoles, and its motion-detecting Kinect add-on has only boosted that status.
The Kinect has proven a hit with families, expanding the Xbox market into a broader realm of consumers. To keep building on that success, Microsoft this week announced a new "Xbox 360 Special Edition 4GB Kinect Family Bundle," an all-white console (Wii-like, one might say) and peripherals packaged with the family-friendly games Kinect Sports and Kinect Adventures.
Our modest suggestion is that Microsoft go a step further and target the increasing number of girls using the console. How about a pink console branded in partnership with Sanrio and its iconic Hello Kitty?If that sounds a bit sexist, at the very least Microsoft and its game-producing partners need to come up with some new and better games geared for girls -- from elementary age to tween. They might want to take a page from the Wii playbook and the popularity of games such as Animal Crossing. The popularity of Kinect has certainly brought with it a wider range of games suited for all ages and a family-friendly alternative to the vulgarity of Duke Nukem and sex scenes of Mass Effect. Now would be a great time for the console to do the same.
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