This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

10 No-Brainers for Boosting Revenue

Company: General Motors
Opportunity: Bring back the picnics
Remember the Saturn, that affordable, plastic-bodied car popular in the 1990s? The brand went away in 2009 after General Motors (GM) failed to close a deal with Penske Automotive Group (PAG) to acquire the unit.

We don't expect that GM will bring back the Saturn -- or the once popular Pontiac brand, for that matter -- anytime soon. A re-launch would also certainly go far beyond our criteria of "simple."

But they could take a page from a brilliant marketing strategy that helped the Saturn cultivate a fiercely dedicated following: It promoted ownership as being part of a "club," with a variety of special events that included periodic cookouts and picnics, notably at the Tennessee plant where the car was made.

Would similar get-togethers and social events organized to thank owners and celebrate certain models be successful? Perhaps not, given the fast-paced, time-strapped lives many lead. But if this strategy once worked brilliantly in cultivating the cult of Saturn, it might be a relatively inexpensive way to cultivate all-important customer loyalty.

10 of 12

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
BUD $123.76 0.95%
DNKN $47.57 -0.31%
JCP $8.62 -0.29%
MCD $94.99 -1.20%
MSFT $42.69 -0.50%


DOW 18,000.80 -34.13 -0.19%
S&P 500 2,102.55 +2.15 0.10%
NASDAQ 5,020.7290 +26.1270 0.52%

Partners Compare Online Brokers

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs