This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Eye-Fi Raises $20 Million Series D Round, Led By NTT DOCOMO

MOUNTAIN VIEW, Calif., Feb. 29, 2012 /PRNewswire/ -- Eye-Fi Inc. ( www.eye.fi), makers of the world's first wireless memory card, today announces it has completed a $20 million Series D round of funding, led by NTT DOCOMO, INC., the largest Japanese Mobile Operator and a recognized leader in mobile data and content services. Existing investors Shasta Ventures, Opus Capital and TransLink Capital also participated. NTT DOCOMO joins Eye-Fi as an investor and strategic partner, expanding the connected imaging leader's distribution and further establishing its mobile partnerships.

"Partnering with NTT DOCOMO is just one of several strategic steps we will take this year to showcase our enhanced customer experience and further expand Eye-Fi availability worldwide," said Eye-Fi CEO, Yuval Koren. "Eye-Fi's unique connected imaging solution is powered by our patented intellectual property and a rich ecosystem of camera makers, sharing sites, retailers and mobile operators. The result is millions of photos and videos being effortlessly shared from cameras and mobile devices each month."

In April, NTT DOCOMO will become the first partner to launch Eye-Fi card activation via mobile phones. This new, industry-leading technology means NTT DOCOMO's 59 million mobile subscribers can quickly and easily share high quality images between their digital cameras, mobile devices, online photo sites and digital photo frame – no computer required. This partnership provides a completely integrated experience, where NTT DOCOMO goes beyond the handset to give customers more places to showcase photos.

"A customer-first philosophy is at the core of both our business strategies, which makes partnering with Eye-Fi so advantageous," said Koichi Takahara, Managing  Director of Ubiquitous Services Department of NTT DOCOMO, INC. "Eye-Fi changes how customers interact with their photos, mobile devices and the people they want to share with. So, if someone wants to give a digital photo frame to each member of their family, they can now instantly upload new memories to each frame straight from their mobile phone or camera."

The funding round also supports the expansion of Eye-Fi's executive team, adding former Skype and eBay executive Michele Don Durbin as Vice President of Marketing. Don Durbin's experience in fostering brands' international growth will further extend and establish Eye-Fi's global footprint as the digital imaging industry is redefined – both geographically and across product categories.  Don Durbin brings more than a decade of product marketing, channel development, brand building and global customer acquisition to her new role.

"We're thrilled to have Michele on board to lead our marketing efforts in the US and abroad. She'll be an invaluable asset to our team as we continue to expand our brand globally," added Koren.  "Michele's extensive experience and creative approach for developing strategic partnerships, new channel opportunities and customer engagement will help accelerate adoption of Eye-Fi's powerful platform worldwide."

1 of 3

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
SYM TRADE IT LAST %CHG

Markets

DOW 18,080.14 +21.45 0.12%
S&P 500 2,117.69 +4.76 0.23%
NASDAQ 5,092.0850 +36.0220 0.71%

Partners Compare Online Brokers

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs