This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Acquiring Strategic Accounts Through Value Propositions

CONSHOHOCKEN, Pa., Feb. 29, 2012 /PRNewswire/ -- In an effort to improve machining and grinding performance for steel and cast iron components as well as overcome problems with hazardous waste generation and coolant odors, Rane TRW Steering Systems Ltd., the largest manufacturer and exporter of power steering gears in India, turned to Quaker Chemical Corporation – technical experts in metalworking fluids and in the field of Chemical Management Services.

Rane TRW experienced problems with the grinding wheel performance, rusting, and a minimal coolant life as well as hazardous waste generation and an unpleasant odor caused by the coolant. After a year of  problems, Rane TRW turned to Quaker for a high performance machining and grinding coolant to combat bad odor and hazardous waste generation, as well as increase both tool and coolant life.  Equally important in the decision to turn to Quaker was the on-site service and support promised by Quaker's experienced technical experts.

The solution Quaker proposed to improve the steel and cast iron machining and grinding operations was QUAKERCOOL® 3755 BIO, a high-performance emulsifiable metalworking fluid engineered for moderate to heavy-duty machining and grinding operations that require a high degree of lubricity, cleanliness, cooling, and corrosion protection.

Immediately following Rane TRW's changeover to QUAKERCOOL® 3755 BIO, the problems that Rane TRW previously experienced were solved, including the elimination of unpleasant odors, reduction in hazardous waste generation, cleaner machines, and elimination of skin hazards to operators.  In addition, tool life and coolant life increased, metalworking coolant consumption was reduced, and rusting was eliminated from the machines and components.  Added up, this amounts to an annual cost savings to Rane TRW of USD $50,000.

Henry Anthony Raj, Deputy Manager - Maintenance, commented, "Since the changeover to QUAKERCOOL® 3755 BIO, we have experienced elimination of bad odors, which had been a major problem, and increased sump life while maintaining tool life, finish, and operator friendliness."

Quaker's technical experts provided additional support through on-site training related to metalworking fluids, in order to share best practices in coolant management and help the customer better understand the subject matter.  "We are very happy with the day-to-day service, the prompt technical support, and efforts being extended to ensure total customer satisfaction from Quaker," comments Mr. Henry Anthony Raj.  As a result of Quaker's prompt and experienced service, Rane TRW ended a CMS contract with a competitor.

Rane TRW continues to experience these positive results, through additional cost savings in process fluid purchases. For example, the metalworking coolant has not needed to be replaced in over 24 months. Furthermore, Rane TRW has gradually replaced competitive products with Quaker products throughout the plant.

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
AAPL $94.02 0.00%
FB $104.07 0.00%
GOOG $683.57 0.00%
TSLA $162.60 0.00%
YHOO $27.97 0.00%


Chart of I:DJI
DOW 16,204.97 -211.61 -1.29%
S&P 500 1,880.05 -35.40 -1.85%
NASDAQ 4,363.1440 -146.4150 -3.25%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs