ARMONK, N.Y., Feb. 29, 2012 /PRNewswire/ -- IBM (NYSE: IBM) today announced the expansion of a global skills initiative to educate clients and business partners on social media tools and techniques to showcase expertise and create new business opportunities. To join in the conversation around IBM's Social Media Boot Camps, visit LinkedIn .
With today's news, IBM is further investing in its clients and business partners across the world including emerging markets such as China, Australia and Saudi Arabia to develop the skills that will enable them to http://www-03.ibm.com/press/us/en/pressrelease/36487.wss sharpen their social networking capabilities to build even stronger and more interactive ties with their clients.
The IBM eight week social media boot camp is available to its business partners to provide the education and skills necessary to successfully engage in social media and begin driving the conversation around their brand. This initiative provides IBM business partners and clients access to one-on-one social media coaches who set measurable goals for building and exercising social acumen.This customized curriculum is designed for organizations to become more comfortable and effective in their marketing and sales efforts. By using social networking tools and techniques participants learn to integrate social media into their daily business activities. "Social media and social networking have greatly impacted the way we interact and communicate in our personal lives, how we promote our personal brands," said IBM Spokesperson. "But the real power of these concepts are still in its infancy in the business world. There are limitless opportunities for businesses to engage with their employees, business partners and customers over these social channels to help make better business decisions and reach new markets." IBM Business Partners Gets Social