This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

Hill Holliday Beacon Partner Hitchery Launches At SXSW

Hill Holliday has selected the first round of companies for partnership in its Project Beacon program, it was announced today by Mike Sheehan, Chief Executive Officer of Hill Holliday. One of the selected companies, Hitchery, will debut at the South by Southwest Interactive Festival March 9-13.

Project Beacon, announced earlier this year by Hill Holliday, is an agency initiative designed to promote collaboration, proactive partnership, and strategic counsel between Hill Holliday and the ad-tech startup community.

“We’ve been working closely with startups for years, but Project Beacon formalizes our commitment to emerging companies that can have a positive impact on our clients’ businesses,” said Mike Sheehan, CEO of Hill Holliday. “We’re proud to have helped develop the game design and user experience of Hitchery. What better place to debut than the SXSW Interactive Festival?”

Hitchery is a mobile hitchhiking game that lets players create "hitchers" - virtual characters that have adventures around the world by hitching rides on players' phones. The mobile phone becomes a "bus" that can pick up hitchers and bring them on a user’s travels, and then drop them off at real-world places when and where a user chooses. Players can create specific goals for their hitchers, such as "make it to SXSW" or "collect pictures of cool parties," share photos, and conduct conversations in real time with other players. Hill Holliday has been working on the user experience and game dynamics with Hitchery in preparation for launch this spring.

“With Hitchery, players will be able to enhance their SXSW experience by sharing it with other players from all over the world,” said Glen Daniels, Hitchery's founder. “And sending a hitcher is a great way to virtually attend even if you can't make the show. We're thrilled to be working with Hill Holliday to craft some great experiences for our players at SXSW and beyond.”

1 of 3

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 17,172.68 -107.06 -0.62%
S&P 500 1,994.29 -16.11 -0.80%
NASDAQ 4,527.6890 -52.10 -1.14%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs