Aeroplan Chooses MicroStrategy For Enterprise Business Intelligence Solution

TYSONS CORNER, Va., Feb. 29, 2012 /PRNewswire/ -- MicroStrategy ^® Incorporated (Nasdaq: MSTR), a leading worldwide provider of business intelligence (BI) software, today announced that Aeroplan, Canada's premier coalition loyalty program, has deployed the MicroStrategy platform for business intelligence reporting and analytics to enhance its comprehensive coalition program.  Aeroplan's loyalty program serves its growing network of over 75 world-class partners, representing more than 150 brands in the financial, retail, and travel sectors.

MicroStrategy enables Aeroplan personnel to analyze member information, track purchasing patterns, identify profiles of loyal members, and ensure that its loyalty program is closely aligned with members' preferences. Aeroplan managers across various business areas, including marketing, partnership, finance, member services, analytics, and compliance, rely on MicroStrategy's highly visual dashboards, scorecards, and content-rich reports to gain valuable insights into its customers. Aeroplan selected MicroStrategy for its ease-of-use, platform integration, and its ad hoc and user-friendly dashboard capabilities.

"Analyzing vast amounts of consumer data and turning it into insight is at the heart of Aeroplan's business," said Michel Girard, Director of Analytics at Aeroplan. "We build and run a leading coalition loyalty program with a great value proposition for our partners, which include some of the world's best brands. MicroStrategy delivers the enhanced insight and analytical capabilities Aeroplan needs to make faster, data-driven decisions."

"MicroStrategy is a recognized industry leader in its ability to harness big data, and our customers leverage MicroStrategy for fast query performance for the most data-intensive BI applications in the world," said Sanju Bansal, MicroStrategy Chief Operating Officer.  "We are delighted that Aeroplan will be using MicroStrategy to more effectively understand customer loyalty programs, uncover marketing opportunities, and monetize customer relationships."

About Aeroplan

Aeroplan, Canada's premier coalition loyalty program, is owned by Groupe Aeroplan Inc., doing business as Aimia, a global leader in loyalty management. Aeroplan's millions of members earn Aeroplan Miles with its growing network of over 75 world-class partners, representing more than 150 brands in the financial, retail, and travel sectors. In 2010, over 2 million rewards were issued to members including more than 1.4 million flights on Air Canada and Star Alliance carriers which offer travel to more than 1,000 destinations worldwide. In addition to flights, members also have access to over 800 exciting specialty, merchandise, hotel, car rental and experiential rewards. For more information about Aeroplan, please visit www.aeroplan.com or www.aimia.com.

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