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Telephone And Data Systems' CEO Presents At Morgan Stanley Technology, Media & Telecom Conference (Transcript)

Secondly as to execute on our hosted and managed service, expansion strategy, we think that's a great place to be in. We've made three acquisitions to date relatively modest but we continue to expect, continue to add and we like the growth characteristics, we like the synergies of the business and then lastly is to continue to manage the regulatory environment we exist even though new legislation has been passed, the challenge now is how it ultimately gets implemented and continue to shape that policy. So those would be the three primary initiatives.

Steve Campbell

So for US Cellular I will build on what Dave said I think, certainly the regulatory area is an important influence on our business and so it's something that we'll need to continue to monitor it as well as advocate on issues that are of importance to the company. One of the impediments that we'll have to grow this year of course is that we're expecting a step down receipts from the universal service funds. There as you probably know the USF reform order creates a couple of new funds that represent potential sources of revenue to US cellular but at this point they are still a lot of work to be done by the SEC, its defining the rules and the regulations surrounding those funds. So to what extent we would be able to get receipts to offset the decline and USF running is I think something unknown at this point, it's something that we'll certainly be pursuing this year.

But in terms of the base business, I would say there are a couple of strategic imperatives for US cellular this coming year and the first clearly has to be getting the company growing again in terms of subscriber growth. That is probably the number one challenge in area focus for the company. We'll be addressing that in a number of ways. One is through enhanced marketing and advertising and making sure that we are really delivering the message to both existing and potential customers and the unique value that US Cellular offers through its network. Its belief plans and other unique features.

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