This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Sierra Nevada CEO Makes East Coast Beer Run

Stocks in this article: SAM

We brewed a number of different variations of that stout and sent them down to Fritz and Mark Carpenter to weigh in on, but it was pretty much our formulation and recipe with Fritz's input on the style of beer.

A little history: When I brewed my very first batch of beer in '80, it was a commercial beer. It was five barrels of stout. Fritz and I were sitting around talking about what we'd want to do as a beer that would be a signature for both of us and he remembered when he was first thinking about what beers he was going to brew when he bought Anchor. When he was rebuilding the brewery from the ground up, he would go to a little restaurant near the brewery and drink imported stouts.

He thought to himself, "If I could only make a beer like this, it would be my signature." So stout was one of his first early memories with Anchor and was our first beer, so it was a fitting beer to do together. We actually served that at the Craft Brewers Conference. Fritz and I gave a talk together in San Francisco last year or the year before last. We had enough of that beer that I was able to share it with the 2,000 people or so in that audience.

What has Fritz been up to since selling Anchor?

Grossman: He's had a bunch of other pursuits. He's got some vineyard property up in the mountains and started a winery next to the brewery. When he sold the property I know he moved all of his equipment out of there, but I don't know if he's back making wine again.

He has property in an area outside of Calistoga and was raising grapes for many, many years. He's doing that, traveling a bit and has a house in Arizona now, so I know he's spending some time in Arizona. I'm in the middle of writing a book and I did track him down recently to write a little blurb.

When speaking to folks at your brewery last year, they were mentioning that the split in Sierra Nevada's production was once more than 60% Pale Ale compared with your other varieties. It seems to be a bit more even now as you've introduced more products. Given your history, is this a fun time for you? Is this a good time to be making beer?

Grossman: It's a great time to be a craft brewer, that's for sure.

From my history, we've gone through many years of fairly significant growth and we're still growing. To keep growing and still have fun at what I'm doing is great. The awareness of craft drinkers and the receptive audiences that craft brewers are turning out in this country is great to see.

For us, we're approaching capacity in Chico, so we're starting to work diligently on our East Coast plant expansion.

3 of 7

Select the service that is right for you!

Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 17,959.44 +154.64 0.87%
S&P 500 2,078.54 +7.89 0.38%
NASDAQ 4,781.4240 +16.0440 0.34%

Brokerage Partners

Rates from

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs