How to Run a Loyalty Rewards Program
NEW YORK ( MainStreet) -- Loyalty reward programs are a great way to get repeat customers, but how do you get the most bang for your buck when creating one?
We spoke with Tom Kelley, principal at Access Point Media Group, on suggestions for best practices when creating a loyalty program. Kelley specializes in brand building for small businesses and start-ups, mainly in the restaurant and hospitality industry.
|Loyalty rewards are a great way to get repeat customers, but there are right ways and wrong ways to do them.|
Are loyalty programs necessary for small businesses?
Kelley: It really does have to be one of the critical components of your marketing program. It can't really stand alone. What happens a lot of times with small businesses, companies rely on one type of marketing -- advertising or word of mouth or social media only or loyalty programs only. We find
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