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Wizzard Officially Launches Paid Subscription Service For Podcasters

Stocks in this article: WZE

Wizzard Media (NYSE Amex: WZE), the world’s leading podcast network, today announced the official launch of an integrated, Netflix-style subscription service for podcasts through Wizzard’s industry leading podcast publishing platform, libsyn.com.

The new subscription service, MyLibsyn, already manages over 10,000 subscribers for the WTF with Marc Maron Podcast in a single, sign-in process that provides access to premium content across the most popular consumption platforms including web sites, iPhones, iPads, Androids and the Kindle Fire.

Subscriptions for fellow comedian Aisha Tyler ( Girl on Guy with Aisha Tyler) and spirituality broadcaster Summer McStravick ( Flowdreaming with Summer McStravick) launched this week.

“With a record high of over 21 million unique audience members on the Wizzard Network in January and average weekly account growth of over 65% in 2012, we see great potential from independent and professional producers,” said Laurie Sims, President of Wizzard Media. “Now, Podcasters can create and grow paid subscribers to their shows through their libsyn account and build reoccurring revenue streams while delivering top quality, high demand content for their audiences. To be able to deliver this service through the internet and to iPhones, iPads, Android phones and tablets and coming soon, Facebook, is a powerful new revenue generating tool unlike anything available today.”

The subscription service which was developed by Wizzard using pay-wall and secure media delivery technologies creating a fresh approach to the monetization of podcasts. Through the Libsyn platform, audio and video content can now be designated as free or paid, allowing producers to attract and grow their audience while charging for special premium episodes or an evergreen catalog of content. See an example here.

The new subscription model creates an on-going revenue stream for producers that was not available through the sale of single apps and leverages the episodic nature of podcasts. Additionally, the company is seeing growing interest in this innovative subscription service to securely deliver paid-only content via libsynPro from corporations and professional organizations.

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