This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here Launches New Content Website For Moms, Inc. (NASDAQ: VITC), a leading online retailer and direct marketer of health and wellness products, announced today the launch of a new content and community-driven website,, that is intended to offer an entertaining escape for its most valuable demographic, women ages 25-55. A playful combination of the words “mom” and “economics,” Momonomics is defined as finding superior-quality, natural, healthy and organic products at the best possible prices, delivered in the most cost-effective, and time-efficient manner. The launch of is part of a broader national media advertising campaign launched earlier this month. Visitors who go to will be greeted by a casual, whimsical look-and-feel that promises an experience that is “like a mom’s night out without the watered down cosmos.”

Filled with user-generated content about topics of interest to today’s multi-tasking, time-strapped mother, offers moms a quick opportunity to unwind, laugh and interact with other women, creating an instant “mom’s night out” experience, no babysitters required. Navigation categories include “Vent,” a place to share gripes and receive advice; “Brag,” where moms can boast about parenting and personal accomplishments; “Pillow Talk,” devoted to sex, marriage and dating issues; and “Kitchen Diva,” a resource for easy, healthy recipes. Light-hearted polls, like “What Kind of Mom Are You?” and a section called “Slacker,” where moms can confess to various “mommy sins,” keep the site interactive and fun.

There is a direct link on back to where customers can shop the Company’s vast array of healthy living products including vitamins, supplements, natural and organic foods, baby care essentials, beauty and personal care items, all up to 50% off retail prices with orders over $49 shipped for free.

“With, Vitacost is employing an innovative marketing strategy by creating a fun, relaxing haven for its most valued customer base—moms ages 25-55—where they can enjoy a few laughs, camaraderie and ’me time,’ while receiving marketing messages in a friendly, non-aggressive way,” explained David Zucker, Ph.D., Chief Marketing Officer for “This is a new approach that gives women what they want before trying to sell them things they need.”

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
AAPL $94.19 -1.04%
FB $118.06 0.54%
GOOG $695.70 0.48%
TSLA $222.56 -4.20%
YHOO $36.00 -0.03%


Chart of I:DJI
DOW 17,651.26 -99.65 -0.56%
S&P 500 2,051.12 -12.25 -0.59%
NASDAQ 4,725.6390 -37.5850 -0.79%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs