BARCELONA, Spain, Feb. 27, 2012 /PRNewswire/ -- Today at Mobile World Congress, Mobidia Technology, Inc., a leading provider of device-centric, mobile data solutions, and Informa Telecoms & Media, a leading analyst firm, jointly released new research that provides important and compelling insights into worldwide Wi-Fi usage by smartphone users.
For the first time, Mobidia is providing mobile operators and the wider mobile industry ecosystem with an understanding of consumer behavior surrounding data usage on all the networks to which smartphones frequently connect, including mobile home networks, roaming networks and Wi-Fi networks. By looking at this behavior, Mobidia and Informa have been able to draw the following conclusions among others:
- Total data usage on smartphones is much higher than generally reported throughout the industry. In fact, the conclusions show that Wi-Fi data consumptions exceeds cellular by a factor of two-to-one and that Wi-Fi accounted for 70 percent of all smartphone-originated traffic within the sampled user base.
- Across the global smartphone user base sampled, 91 percent of smartphone subscribers use Wi-Fi for data usage purposes.
- It is clear that, for an overwhelming majority of smartphone users, Wi-Fi is employed as the primary data connection of choice.