SAN DIEGO, Feb. 24, 2012 /PRNewswire/ -- A leading technology executive and father of two young daughters, offers his advice and opinion regarding the controversial, privacy-related issues surrounding the use of the "Do Not Track" buttons on your Internet browser.
Monster Offers (OTCBB: MONT) CEO Paul Gain, an enthusiast and advocate for the use of Daily Deals to save Americans money and help consumers make their disposable income dollars go farther, shares his perspective and position on the nationwide concern over the "Do Not Track" situation involving Internet browsing via Chrome, Mozilla, Internet Explorer and others.
On December 2, 2010, the Federal Trade Commission (FTC) testified before Congress on Do Not Track legislation, proposing the concept of "Browser Setting So Consumers Can Make Choices About Online Tracking," which, among other things, called for adoption of a consumer privacy protection initiative with respect to tracking, collection, and information sharing of data relating to Internet usage and viewing habits. More recently, in February of 2011, the FTC published a proposed framework for protecting online privacy, which many commentators believe could have a major impact on the online advertising market, as the report suggests implementation of a "Do Not Track" mechanism that some view to be similar in concept to the "Do Not Call" list; under this approach, consumers could block the collection of online browsing data through their selection of the "Do Not Track" option, seemingly in much the same way that they can prevent those bothersome telemarketing calls by electing to be on the Do Not Call list. Today, as reported in the Wall Street Journal, this issue gains even more attention and visibility with Google joining other Internet firms in the privacy initiative by agreeing to embed a "Do Not Track" button in its browser, thereby allowing users to restrict the amount of data collected on them. A copy of this WSJ article can be found at:
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