Callaway Golf Introduces New Forged Wedges

CARLSBAD, Calif., Feb. 23, 2012 /PRNewswire/ -- Callaway Golf Company (NYSE: ELY) announced the retail availability of its new Callaway Forged Wedges. The latest creation from Callaway's Chief Designer, Roger Cleveland, the Callaway Forged Wedges debut two new finish options—Copper and Trivalent Dark Chrome—and feature the Company's Tour CC Grooves. Widely regarded to have the highest-spinning grooves in golf, Callaway wedges have become extremely popular with tour players around the world, including those being paid to play products made by other equipment manufacturers.

Forged from 1020 Carbon Steel for soft feel, Callaway's new wedge features traditional styling with a higher toe and straighter leading edge for a square look at address. The Trivalent Dark Chrome finish produces a smoky, muted look that helps reduce glare, while the new Copper finish is designed to oxidize over time for a distinctive look.

"This new Callaway Forged wedge is the result of 30-plus years spent working with the top players in the world; guys like Phil Mickelson and Ernie Els," said Cleveland. "We've had great success both on tours around the world and with everyday amateur players with the C-Grind Sole on our previous wedges—the X-Forged and the JAWS—so we're incorporating that same design, but with a twist: we've softened the leading edge to be straighter and smoother, which will satisfy golfers who have been asking for that look."

The blended C-Grind® sole is a softer, more gradual 'C' shape to provide increased versatility for pinpoint shot-making by relieving the heel and reducing the width of the sole. This modified C-Grind sole enables golfers to lay the face open while effectively reducing the bounce angle, allowing for proper contact and maximum spin and control. In addition, each wedge loft offered in the Callaway Forged Wedge line has been paired with the ideal bounce to provide optimal turf interaction and versatility for creative shot-making.

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