NEW YORK (TheStreet) - With reports that Amazon (AMZN) is seeing higher than expected returns on its Kindle Fire and Apple (AAPL) expected to launch the next version of its iPad early next month, tablets are again hitting the headlines, a trend which may affect consumers buying patterns.
On the Barnes & Noble (BKS) conference call yesterday, CEO William Lynch said he had heard about some "quality issues with our biggest competitor" on their new product. Many presumed this to be Amazon, with Lynch apparently referring to the Kindle Fire. Lynch said he heard of return rates between 15% and 25% for the tablet.
Amazon has not yet responded to TheStreet's request for comment on this story.
Apple sold a record 15.4 million iPads during its recent fiscal first quarter, up from 7.3 million in the same period last year.Amazon's Kindle Fire has been subject to intense scrutiny since its launch last year. Problems with the web browser, feature set, access to daily deals, and personalization are amongst the Kindle Fire issues that have been raised. There have even been calls to make the Kindle Fire more kid-friendly, given the product's low price point ($199). We want to know what readers think about their next tablet purchase. Will you be buying the next iPad, the latest Nook tablet the Kindle Fire, or something else? Let us know.
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