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Attitude Drinks Announces Champion Brands, Inc. To Distribute Phase III® Recovery





PALM BEACH GARDENS, Fla., Feb. 22, 2012 /PRNewswire/ -- Attitude Drinks (OTC.BB: ATTD) (OTCQB: ATTD.OB – News), an innovative beverage brand development company and creator of Phase III® Recovery, today announced a distribution agreement between the company and Champion Brands, Inc., a distribution company out of Jacksonville, FL that services six North Florida counties.  This week marks the initial delivery of Phase III® to stores within the Champion Brands system. 

"Champion Brands is pleased to partner with Phase III® Recovery and offer the North Florida consumers better choices for protein drinks," commented Tom Vess, Vice President of Champion Brands, Inc.

Roy Warren, CEO of Attitude Drinks, commented, "We are thrilled to be partnering with Champion in continuing to build distribution throughout Florida. Teaming up with Champion Brands, Inc., a company with recent expansion showcasing their ability to meet the needs of customers and consumers on a much more sophisticated level, once again, represents our growth and optimism as Phase III® continues to make its way onto the shelves."

Jack Shea, Executive Vice President, Sales for Attitude Drinks, commented, "We are excited to be partnering with Champion Brands in the important northeastern Florida market. Champion will have a large role in completing distribution of Phase III® Recovery throughout the state of Florida."

About Attitude Drinks, Inc.

Attitude Drinks, Inc. is an innovative beverage brand development company with a pure milk recovery drink, exploiting recent scientific evidence, confirming the benefits of milk and protein as an exercise recovery aid. Phase III® is sold in select local, regional and national markets including colleges, universities, convenience stores, fitness centers and gyms, as well as online. For more information, including recent clinical trial results, visit www.attitudedrinks.com.

About Champion Brands, Inc.

Champion Brands, Inc. is a Jacksonville based beverage distributor servicing six North Florida counties.  They currently represent over 700 brands and have recently expanded their temperature controlled warehouse to grow their portfolio and meet consumer needs of fine domestic and import beverages.

This news release contains forward looking statements within the meaning of the Securities Litigation Reform Act. The statements reflect the Company's current views with respect to future events that involve risks and uncertainties. Among others, these risks include the failure to meet schedule or performance requirements of the Company's contracts, the Company's liquidity position, the Company's ability to obtain new contracts, the emergence of competitors with greater financial resources and the impact of competitive pricing. In light of these uncertainties, the forward-looking events referred to in this release might not occur.



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