This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

The Mullen Pitch Team On The U.S. Cellular Agency Review Was Led By (photo: L-r) Mark Wenneker, Chief Creative Officer; Kristen Cavallo, Chief Strategy Officer And Alex Leikikh, President. Photo Credit: Kara Kochalko

Mullen today announced that U.S. Cellular (NYSE: USM), one of the nation’s leading wireless telecommunications providers, has selected the company as its advertising agency-of-record following a competitive review. Mullen will collaborate with U.S. Cellular on brand strategy, creative development and performance analytics across all traditional, digital and emerging media channels for its advertising account. Based in Chicago, U.S. Cellular provides wireless services to nearly six million customers on its high-speed nationwide network, and has operations in 26 states. The selection of a new advertising agency is part of an organizational initiative at U.S. Cellular to energize the brand and grow the customer base and overall business.

The Mullen pitch team on the U.S. Cellular agency review was led by (photo: l-r) Mark Wenneker, Chie ...

The Mullen pitch team on the U.S. Cellular agency review was led by (photo: l-r) Mark Wenneker, Chief Creative Officer; Kristen Cavallo, Chief Strategy Officer and Alex Leikikh, President. Photo credit: Kara Kochalko

“Mullen impressed us with the breadth and originality of its strategic thinking,” said David Kimbell, Vice President of Marketing for U.S. Cellular. “We have bold ambitions for the U.S. Cellular brand, and in Mullen we have an agency partner with a proven ability to creatively express the unique qualities of challenger brands and make them stand out in the marketplace.”

"U.S. Cellular and Mullen are unified by a challenger mindset," said Alex Leikikh, President of Mullen. "U.S. Cellular is poised to take on its larger competitors with uniquely different products and services. Our job is to tell its story in a fresh, compelling way."

U.S. Cellular, renowned for its focus on exceptional customer service, joins a group of innovative, thought-leader clients at Mullen that includes JetBlue, Zappos, Google, FAGE and Barnes & Noble/NOOK, among others.

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 18,037.97 -42.17 -0.23%
S&P 500 2,108.92 -8.77 -0.41%
NASDAQ 5,060.2460 -31.8390 -0.63%

Partners Compare Online Brokers

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs