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Sibling Adds New Business Operation, App Store Approach To Promote "Blended Learning"

Stocks in this article: SIBE

NEW YORK and ATLANTA, Feb. 21, 2012 /PRNewswire/ -- Sibling Group Holdings, Inc. (OTCQB: SIBE.PK- News) ("the Company") announced that its technology subsidiary will be known as Education Innovation, Inc., and will be based in Atlanta, Georgia, with an application support center in Phoenix, Arizona. The business unit will provide applications and content to facilitate teaching and learning and improve efficiencies within school administration.

"The use of technology in the teaching process, generally known as "technology enhanced learning," is expanding rapidly, and we expect to be a key player, by facilitating the distribution of existing solutions, as well as providing certain proprietary solutions," said Rob Copenhaver, CEO of the Company. He continued, "Our first efforts will focus on aggregating teaching materials, both conventional and technology based, so that educators working in the traditional classroom, in blended learning environments, and in online environments can readily access proven materials as they construct the curriculum needed in their particular situation. Many teaching professionals have lessons they have authored, and we would like to empower and motivate them to distribute the materials to others."

Education Innovation will initially have two primary technology based offerings. The first is a "Learning Exchange" application called The Schoolhouse Warehouse , a cloud based application which creates a low cost solution for the rapid, low cost, global distribution of high quality educational content. Fully mobile content will be available. Copenhaver explained, "The Schoolhouse Warehouse approach stands independent, providing courses, curricula, and learning materials to students in any learning environment from home schooling to private, or public schools. Further it can be incorporated for use with a Learning Management System (LMS)."

The Schoolhouse Warehouse will provide global access and exposure to content that is developed by individual educators, learning content and application developers, as well as large commercial providers. User ratings and reviews of each piece of content will help drive choice and promote competition to improve educational content. Private authors as well as corporate developers will be compensated via an online "app store" approach, similar to the Apple , Intel , or Android app stores, except that it is solely focused on the vertical market of educational materials. The Company is targeting a late Q1 of 2012 release date.

The second offering will be a proprietary Learning Management System (LMS) called The Learning Resource, primarily aimed at the K-12 marketplace. "The Learning Resource will be completely integrated with Education Innovation's proprietary product offerings, and can be integrated easily with all offerings found in The Schoolhouse Warehouse app store. This will assist administrators and teachers in building curriculum, including required and recommended learning materials delivered to students as course assignments," said Copenhaver.

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