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TheStreet Open House

Sanyo Automedia & Immersion Strike Licensing Deal For Automotive Interfaces

Stock quotes in this article: IMMR

Immersion Corporation (Nasdaq:IMMR), a leading developer and licensor of touch feedback technology, today announced that it has signed a licensing agreement for its TouchSense® 1000 software with Sanyo Automedia Sdn. Bhd., a leading supplier of innovative factory installed automotive systems, such as integrated center stacks.

Immersion’s TouchSense 1000 solution allows consumers to confidently interact with an automotive touchscreen interface by providing affirming touch feedback. This may reduce distractions and glance time by providing subtle information to the user that their touchscreen commands have been completed.

“The proliferation of mobile consumer devices combined with increased capabilities within the car, create potential for increased distraction,” said Dennis Sheehan, Immersion’s vice president of marketing. “TouchSense haptics provide drivers with tactile feedback to confirm commands, creating more intuitive interactions. We’re excited to work with Sanyo Automedia in this new field of automotive touchscreen haptics and fully expect continued momentum for TouchSense haptics in vehicles.”

For more information on Immersion’s TouchSense technology, visit http://www.immersion.com/markets/automotive/index.html

About Immersion ( www.immersion.com )

Founded in 1993, Immersion (NASDAQ: IMMR) is the leading innovator in haptics technology; the company's touch feedback solutions deliver a more compelling sense of the digital world. Using Immersion's high-fidelity haptic systems, partners can transform user experiences with unique and customizable touch feedback effects; excite the senses in games, videos and music; restore "mechanical" feel by providing intuitive and unmistakable confirmation; improve safety by overcoming distractions while driving or performing a medical procedure; and expand usability when audio and visual feedback are ineffective. Immersion's TouchSense technology provides haptics in mobile phone, automotive, gaming, medical and consumer electronics products from world-class companies. With over 1,200 issued or pending patents in the U.S. and other countries, Immersion helps bring the digital universe to life.

Forward-looking Statements

This press release contains "forward-looking statements" that involve risks and uncertainties as well as assumptions that, if they never materialize or prove incorrect, could cause the results of Immersion Corporation and its consolidated subsidiaries to differ materially from those expressed or implied by such forward-looking statements.

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