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Rediff.com Introduces Rediff ‘Realtime News Search’

Rediff.com India Limited (Nasdaq: REDF), India’s leading online provider of news, information, communication, entertainment and shopping services introduces “Rediff Realtime News Search”, an innovative news search engine which delivers fresh and recent news from India and the world. The service not only delivers fresh, recent news but also predicts user search terms and returns results within milliseconds of a query being made.

The India centric news search engine, Rediff Realtime News Search, delivers recent results relating to news, people, and events as it happens. The service provides an instant search experience and epitomizes the concept of “real-time”, producing search results " as you type" and " as the news happens".

Realtime News Search covers Indian and global news from over 30,000 worldwide news sites. It offers the latest images from Indian and international news sites and currently has an index size of approximately 13 million images. Besides high quality images published on news sites, it also contains a real-time feed of photographs of Bollywood events and sports celebrity events, taken directly at the events “live”. The product also incorporates news oriented query predictions and related queries that guide the users to news topics, a user-friendly feature which significantly enhances the user’s search experience.

Ajit Balakrishnan, Chairman & CEO of Rediff.com India said that, “Rediff Realtime News Search, we believe, will help us strengthen our leadership position in the online news category in the growing Indian Internet market and is yet another example of how we differentiate our company from the competition. This latest innovation provides Rediff.com users with a cutting edge search experience and, we believe, will open up new avenues to grow our business and enhance the Rediff brand.”

“At Rediff, we strive to create innovative products that will make our users’ online experience richer and more beneficial. Rediff Realtime News Search is one such product where we have used innovative technology to provide a rich news search experience to our users. We provide the most recent and most relevant news from India and the world in an instant search experience. If you are looking for the latest on the assembly elections, Sensex, Kareena Kapoor, Dhoni, Facebook, Syria – you can try all these and other queries on Rediff Realtime and experience the Realtime search,” says Kalpana Banerjee, Director of the Search Program at Rediff.

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