In addition to ongoing efforts to expand our hotel network and enlarge our hotel, our product offerings, we launched our cash rebate e-coupon program for hotel reservations, to stimulate the market from the beginning of the quarter. With precise positioning, the program helped increase customer stickiness and drive incremental bookings by encouraging customers to book online and effectively increases online penetration.Ctrip has always been a pioneer in the travel market. We recently launched our new Smart Choice hotel channel. Ctrip’s customers, especially leisure customers will be able to enjoy great discounts and extraordinary savings without hurting hotels’ pricing system. This new innovation will offer customers a brand new booking experience. Ctrip strategically invested in (inaudible) a hostel booking and review website to explore more opportunities in the leisure travel market. With more hostels headed into our network, Ctrip now supplies a full range of accommodation types for customers to meet fast growing leisure travel demands. Ctrip group buying product (inaudible) during the quarter. We made great efforts to ensure a range of choices and meet an increasing variety of customer needs.
Ctrip.com's CEO Discusses Q4 2011 Results - Earnings Call Transcript
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