This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

‘I Brake For Trains’: Behind The Controls Of CSX Locomotive, NASCAR Driver Regan Smith Promotes Rail Safety

Regan Smith, driver of the No. 78 Furniture Row Chevrolet in the NASCAR Sprint Cup Series, got behind the controls of a CSX locomotive at 12:45 p.m. on Friday, February 17 at the company’s Moncrief Yard, 1718-1 North McDuff Avenue. Smith kicked off a NASCAR season dedicated to urging motorists and pedestrians to exercise caution around train tracks.

The following weekend, Smith will drive possibly the first car in Daytona 500 history to sport an actual bumper sticker, this one saying simply, “I brake for trains” when the Great American Race gets the green flag on Sunday, February 26.

As an associate sponsor of the No. 78 Furniture Row Chevrolet and Smith, CSX is using one of the hottest, up-and-coming teams in NASCAR to further deliver its message to motorists to never try to beat a train at a crossing and to pedestrians to stay off the tracks. About every three hours, a person or a vehicle is hit by a train, according to federal statistics.

“One incident is too many,” says Cliff Stayton, CSX director-community affairs and safety. “Public awareness is a key part of our safety campaign, and we’re thrilled to be working with Regan and the No. 78 car. Even though they’re a one-car team, they always seem to find a way to be in the mix. I guess, to borrow an old railroad story, they’re the ‘little engine that could.’”

“We’re honored to get the opportunity to spread such an important message,” says Smith. “Trains can’t stop on a dime. In fact, they can take up to a mile to stop.”

The bumper sticker and associated promotion is part of a larger CSX campaign called “Play it safe.” The multimedia campaign includes billboards strategically placed by rail crossings, online advertising, social media and other communications that urge caution.

1 of 2

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 17,055.87 -116.81 -0.68%
S&P 500 1,982.77 -11.52 -0.58%
NASDAQ 4,508.6880 -19.0010 -0.42%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs