This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

10 Online Retailers Who Respect Your Privacy

Stocks in this article: GPSLOWBBYCOSTRSH

Fifth-most respectful: RadioShack.com
Privacy score: 86
RadioShack (RSH) uses a dozen different trackers on its site, but only one, Media Innovation Group, is a very prominent presence. Fortunately, MIG is one of the good guys, itself getting 49 out of 50 possible points in privacyscore's assessment of the company.

Fourth-most respectful: Kay.com
Privacy score: 87
The jewelry merchant turns in a solid performance on both sides of the football, so to speak: It gets 40 out of 50 points for its privacy policy and uses its only third-party tracker rather sparingly.

Third-most respectful: Zazzle.com
Privacy score: 89
Zazzle.com, a custom apparel site, gets 45 out of 50 possible points for its privacy policy, and most of its tracking is done by Google (GOOG), which has a perfect privacy score.

Second-most respectful: Etsy.com
Privacy score: 90
Like Zazzle, Etsy is another site aimed at creative types, serving as a marketplace for art and other homemade wares. According to privacyscore, it does not appear to use third-party trackers to gather users' browsing data, earning it a coveted perfect 50 on that end of the equation.

The most respectful online retailer: Lowes.com
Privacy score: 95
Lowe's (LOW) does use a couple of third-party trackers, but they show up very rarely and the biggest presence belongs to Google. As such, it gets a perfect 50 on that side of the calculation. On the privacy policy side, the site gets 45 out of 50 possible points, losing only five points because it doesn't promise to alert users in the event of a government data request.

Interestingly, that's an area where even the best Web sites tend to fall short -- it seems that very few sites will tell you if the government wants a peek at your data.

"We think it's reasonable for users to expect to be told if the government comes asking for personal data," says Jim Brock, founder of privacyscore parent company PrivacyChoice. "Of course, a user can't expect a site to violate the law in doing so, but a site can and should promise to keep them informed when they can do so legally."

Dishonorable mention
On the other end of the spectrum were a few online retailers who failed to make the grade when it comes to their privacy and third-party tracking policies. Some of the worst offenders were Brookstone.com (privacy score: 34), with a privacy policy that leaves open the possibility it will share your personal data with unaffiliated companies, and JCrew.com (privacy score: 31), which gets punished for its use of poorly rated trackers such as Baynote and Proclivity.

The worst of the worst, though, was Ikea.com (privacy score: 25), which earned zero points for its privacy policy.

>To submit a news tip, email: tips@thestreet.com.

Follow TheStreet on Twitter and become a fan on Facebook.

3 of 3

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 16,805.41 +127.51 0.76%
S&P 500 1,964.58 +13.76 0.71%
NASDAQ 4,483.7150 +30.9230 0.69%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs