, Feb, 17, 2012 /PRNewswire/ -- Celestial Tiger Entertainment (CTE), the recently-launched independent Asian media company, today announced several major content licensing deals for Video On Demand (VOD) rights with multiple platforms in
, including iQIYI, Sohu, YOU On Demand and Youku.
The deals establish CTE's presence as a significant content distributor in
in addition to its operation of six branded pay TV channels across
. The deals encompass feature films and television content from the Lionsgate (NYSE: LGF) library, and enable CTE to further penetrate
's booming 2 billion-plus RMB (
U.S.) video-on-demand market. Lionsgate, a diversified global entertainment company, is partnered in CTE with Saban Capital Group and Astro's Celestial Pictures.
"These VOD deals represent just the first step for CTE's content distribution in
, CTE's Executive Vice President, Content Sales and Distribution. "CTE has a strong library of film and television content from Lionsgate, as well as original CTE productions, that we are proud to bring to viewers in
"We are pleased to have the opportunity to work with the leading video-on-demand companies in
to strengthen their product offerings to their users, and we are excited about participating in a market that is achieving such unprecedented growth," said
, Director, Content Sales and Distribution.
CTE noted that its content licensing deals meet a rapidly growing need for copyrighted content in the intensely competitive 2 billion RMB Chinese online video market, which is poised for continued strong growth after a 170% increase in 2010 over the previous year. As the exclusive sales agent for all of Lionsgate's content in Greater China and Southeast Asia, CTE has access to a vast array of commercially successful and critically-acclaimed films and television series, and the licensing deals announced today included Quentin Tarantino's classic
, Lionsgate's Oscar-winning drama
, director David Lynch's sci-fi classic
, the action franchise
, and the multiple Emmy© Award-winning television series
CTE's licensing deals are for non-exclusive VOD rights with the following companies: