This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Rick Santorum's Winning Strategy: Stay Grounded

Michigan, where the race has heated up with big ad spending from Romney and Santorum, was dark at the beginning of this week, but the campaign settled a formal presence there some 72 hours ago, the Santorum campaign source said.

Santorum holds an 8.2-percentage-point lead against Romney in Michigan -- the former Massachusetts governor grew up there -- and campaign sources say a win in the state would show their viability to Republican voters as the race heads to Super Tuesday.

Also, Ohio's crucial status in the GOP primary and the general election have drawn the Santorum camp to set up a makeshift headquarters in the state.

A key vehicle for Santorum's grassroots approach in the upcoming primaries, the campaign source said, are locals. Santorum has depended heavily on resident volunteers familiar with the political landscape of their precincts, districts and regions where they live.

"We're ramping up our presence, but we've got armies on the ground," the source said. "You've got to respect the fact that these people know the ground better than you do sometimes."

The source said that the national campaign trusts the grassroots organizers' judgment on how to split up the states in order to best canvas them.

"Don't pick petty fights over methodology with people that are working their ass off for you," the source said. "A lot of [other] campaigns do."

The driving force behind all the organization, traveling and campaigning is Santorum's message. His grassroots "armies" have found a number of issues that voters have identified with.

In Michigan and Ohio, voters have connected with Santorum's points on manufacturing and the "made in America" slogan; while in the South, many voters have best identified with his social issues -- specifically, they have tied together the campaign message that a strong economy and a healthy family life are correlated.

For the moment, these messages seem to have worked for Santorum as he has surged ahead of Romney in most major national polls and crept into the lead for a number of upcoming state races. Romney intends to campaign heavily in Arizona, Michigan and every Super Tuesday state, and he will likely do it while running attack ads against Santorum in virtually every one of them.

For now, Santorum's camp will likely look to stay grounded.

-- Written by Joe Deaux in New York.

>Contact by Email.

>Follow Joe Deaux on Twitter. Subscribe on Facebook.
2 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
SYM TRADE IT LAST %CHG
AAPL $121.30 0.00%
FB $94.01 0.00%
GOOG $625.61 0.00%
TSLA $266.15 0.00%
YHOO $36.67 0.00%

Markets

Chart of I:DJI
DOW 17,689.86 -56.12 -0.32%
S&P 500 2,103.84 -4.79 -0.23%
NASDAQ 5,128.2810 -0.5040 -0.01%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs