Your Totally Brilliant Idea Isn't Enough For Us
CHICAGO (TheStreet) -- Change or die: It's the mantra of 21st century business, leading everyone from CEOs to home-office entrepreneurs on a continuous search for the next great idea. In a brutally competitive business environment, companies that don't innovate get left behind.
But innovation takes more than a "eureka" moment. The business world and society at large are traditionally risk averse, more likely to find flaws with a novel idea than celebrate it. True innovation means facing and conquering a gauntlet of hurdles. If you are able to anticipate and prepare for each one, you're more likely to end up with lasting change, rather than concepts that never make it past the conference room.
|Innovation takes more than a "eureka" moment, since the business world and society at large are traditionally risk averse.|
"We get excited about new ideas, then the world strikes them down," says David Owens, a professor of management and director of the Executive Development Institute at Vanderbilt University's Owen Graduate School of Management. "We end up in organizations that systematically quash creativity."
His own work experiences in the technology design field gave him first-person knowledge of how difficult it can be to bring a product to market successfully; curious about the various ways innovation fails, he began researching the subject. The result is Creative People Must Be Stopped: 6 Ways We Kill Innovation Without Even Trying, which looks at innovation from a macro perspective.For a promising idea to survive, Owen says, it must overcome six categories of constraints: 1. The individual: Each person within a company must be empowered and encouraged to think creatively. 2. The group: The workplace environment must have processes in place that allow for effective sharing and assessing of ideas. 3. The organization: A promising idea will move forward only if the company as a whole is motivated and has the resources to make it happen. 4. The industry: A product has to pass the innovation test within its industry as a whole. If it doesn't offer something new and valuable to consumers, they won't buy it. 5. The society: Does the product fit with the norms and expectations of society? Just because something is new and unusual doesn't mean it will be embraced. 6. The technology: Will it work? R&D is the unglamorous but critical backbone of any innovation.
Select the service that is right for you!COMPARE ALL SERVICES
Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.
- $2.5+ million portfolio
- Large-cap and dividend focus
- Intraday trade alerts from Cramer
- Weekly roundups
Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.
- Diversified model portfolio of dividend stocks
- Alerts when market news affect the portfolio
- Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
24/7 market commentary from Jim Cramer and 20+ veteran Wall Street gurus. Get access to the latest trading ideas on stocks, options, and ETFs as well as a real-time forum to see the pros exchanging their investment ideas.
- Jim Cramer + 20 Wall Street pros
- Intraday commentary & news
- Real-time trading forum
- Actionable trade ideas
All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.
- Real Money + Doug Kass + 15 more Wall Street Pros
- Intraday commentary & news
- Ultra-actionable trading ideas
Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.
- 100+ monthly options trading ideas
- Actionable options commentary & news
- Real-time trading community
- Options TV