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TheStreet Open House

YOU On Demand Announces Licensing Deal With Lionsgate And Celestial Tiger Entertainment For Video On Demand In China





NEW YORK and SANTA MONICA, Calif., Feb. 16, 2012 /PRNewswire/ -- YOU On Demand Holdings, Inc.'s (OTCBB: CBBD / CBBDD) PRC joint venture, China's leading national Pay-Per-View (PPV) and Video On Demand (VOD) platform, today announced that it has signed an agreement with Lionsgate (NYSE: LGF), a leading diversified global entertainment company, to show a number of Lionsgate films on a Transactional Video On Demand (TVOD) and Subscription Video On Demand (SVOD) basis in China.

The content will be provided by Celestial Tiger Entertainment (CTE), the recently-launched independent Asian media company, which is the exclusive sales agent for Lionsgate content in Greater China and Southeast Asia.  CTE is a joint venture among Saban Capital Group, Lionsgate and Astro's Celestial Pictures.

The licensing deal with YOU On Demand includes titles from the Lionsgate library such as the Oscar® nominated "Hotel Rwanda," the groundbreaking "The Blair Witch Project," and the "Saw" franchise as well as classics like "Dirty Dancing," starring Patrick Swayze and Jennifer Grey and "Monster's Ball," featuring Halle Berry's Oscar® winning performance.

"YOU On Demand is excited to add Lionsgate's wide variety of original and quality motion pictures to our lineup and continue our mission to present the best in home entertainment to our customers," said Shane McMahon, Chairman and CEO of YOU On Demand.

About YOU On Demand Holdings, Inc.

YOU On Demand is the first national Pay-Per-View and Video On Demand platform in China. The Company offers high quality premium content to customers across China through its Near Video On Demand (NVOD), Video On Demand (VOD) and Subscription Video On Demand (SVOD) services. The Company consists of a portfolio of businesses that include alliances with leading media operators, comprehensive end-to-end content delivery, an exclusive billing solution, governmental partnerships and approvals, and value added services.YOU On Demand has secured strategic partnerships with the largest media entities in China, and has a highly experienced management team with a strong background in Cable, Television, Media and Telecom. The company is headquartered in New York, NY, with its China headquarters in Beijing.  For more information, visit http://www.yod.com.

About Lionsgate

Lionsgate is a leading global entertainment company with a strong and diversified presence in motion picture production and distribution, television programming and syndication, home entertainment, family entertainment, digital distribution, new channel platforms and international distribution and sales. The Company has built a strong television presence in production of prime time cable and broadcast network series, distribution and syndication of programming and an array of channel assets.  Lionsgate currently has 15 shows on more than 10 networks spanning its prime time production, distribution and syndication businesses, including such critically-acclaimed hits as the multiple Emmy Award-winning "Mad Men", "Weeds" and "Nurse Jackie" along with the comedy "Blue Mountain State," the Golden Globe-winning drama "Boss" and the syndication successes " Tyler Perry's House Of Payne", its spinoff "Meet The Browns", "The Wendy Williams Show" and "Are We There Yet?".

Its feature film business has been fueled by such recent successes as THE LINCOLN LAWYER, TYLER PERRY'S MADEA'S BIG HAPPY FAMILY, THE EXPENDABLES, MARGIN CALL, THE LAST EXORCISM and the critically-acclaimed PRECIOUS, which won two Academy Awards®. With the January 2012 acquisition of Summit Entertainment, the Company now has the two leading young adult franchises – the blockbuster TWILIGHT SAGA, which has grossed more than $2.5 billion at the worldwide box office, and the HUNGER GAMES franchise, whose first film will be released on March 23.  Recent Summit hits include RED, LETTERS TO JULIET, KNOWING, the STEP UP franchise and the Academy Award winning Best Picture THE HURT LOCKER.

Lionsgate's home entertainment business is an industry leader in box office-to-DVD and box office-to-VOD revenue conversion rate. Lionsgate handles a prestigious and prolific library of approximately 13,000 motion picture and television titles that is an important source of recurring revenue and serves as the foundation for the growth of the Company's core businesses. The Lionsgate and Summit brands remain synonymous with original, daring, quality entertainment in markets around the world.

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