E*TRADE Launches New Online Investing Experience

E*TRADE Financial Corp. (NASDAQ: ETFC) today announced that E*TRADE Securities LLC has launched a leading-edge online investing experience, with the “E*TRADE 360” investing dashboard for customers and a new public website ( www.etrade.com).

“The launch of E*TRADE 360 and the new public website represents a significant advancement in our commitment to provide a best-in-class experience for both customers and visitors alike," said Michael Curcio, President, E*TRADE Securities.

E*TRADE 360

E*TRADE’s new online investing dashboard, E*TRADE 360, is now available to all customers. Regardless of a customer’s level of investing expertise, E*TRADE 360 makes online investing faster, easier and more powerful with a host of new features, such as:

• One-Page Dashboard – graphical, at-a-glance display of investment performance, allocation and account balances
• Customizable Views – personalize favorite features based on investing style, including:
  • Positions – monitor real-time performance of holdings, number of shares and daily gain/loss
  • Watch Lists – track account holdings, as well as securities of potential interest
  • Detailed Quotes – with news, charts and options chains
  • Integrated Trade Ticket – place stock and options trades right from the page
  • Quick Transfer – secure transfer of funds at E*TRADE and elsewhere
• Integrated Streaming Quotes – currently available to active trading clients, this will eventually be extended to all customers

“Our goal in developing E*TRADE 360 has been to deliver a fully dynamic and customizable interface enabling customers to view and access the information that matters most to them based on individual preferences and investing style,” Mr. Curcio continued.

E*TRADE.com

E*TRADE’s new public website delivers a sophisticated and intuitive design interface, and free access to education, inspiring content and investment planning resources. Visitors to etrade.com can expect an informative and interactive experience as they explore how E*TRADE can help them reach their financial goals – whether they’re new to online investing, an experienced investor or an active trader.

Key features and benefits of the new public website include:

• Intuitive Interface - simplified navigation and improved access to resources and information
• Personalization - content based on investment objectives and experience levels
• Enhanced Content - greater access to free educational resources and tools for decision-making and guidance

"For visitors to the public website, we’ve worked to implement meaningful enhancements and access to information and tools that demonstrate the quality and scope of E*TRADE’s offering, and provide a glimpse into the full capability and functionality of our investing platform,” Mr. Curcio added.