Cabela’s® Unveils New Outpost Store Retail Initiative

Cabela’s Incorporated (NYSE:CAB), the World’s Foremost Outfitter® of hunting, fishing and outdoor gear, announced today plans to open its first Cabela’s Outpost Store, unveiling a new retail initiative that will introduce the unique Cabela’s retail experience to customers in underserved markets across the United States and Canada.

Cabela’s expects the first Cabela’s Outpost Store, in Union Gap, Wash., a suburb of Yakima, to open in the fall of 2012. Construction is scheduled to begin in the spring of 2012.

Cabela’s Outpost stores, designed for efficiency, flexibility and convenience at around 40,000-square-feet, will open in markets with less than 250,000 people, bringing the same quality products and customer service for which Cabela’s is famous to hometown markets too small to support Cabela’s popular next-generation stores.

“We believe Cabela’s Outpost Stores will be perfectly suited to – and will be particularly successful in – the western United States and Canada,” said Cabela’s Chief Executive Officer Tommy Millner. “We have more Cabela’s Outpost Stores on the planning table, but we can’t reveal those locations just yet.”

Customers will be treated to the exciting Cabela’s shopping experience with access to all Cabela’s merchandise via online order kiosks, as well as free shipping to Cabela’s Outposts with an In-Store Pickup program. In-Store Pickup allows customers to order Cabela’s gear ahead of time and pick it up at their convenience at the store of their choice. Cabela’s Outposts, built with Cabela’s rugged outdoor look and theme, also will feature seasonal product assortments in an innovative “Core Flex” flexible floor plan, which will change to meet seasonal demands and provide a different look throughout the year. Revolutionary digital signage will complement the interior layout.

Cabela’s Outposts will complement, not replace, Cabela’s next-generation stores. In addition to five next-generation stores scheduled to open in 2012, Cabela’s has announced plans to open three next-generation stores in 2013 – Columbus, Ohio; Grandville, Mich.; and Louisville, Ky. Currently, Cabela’s operates 34 stores in the United States and Canada.

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