PITTSBURGH, Feb. 16, 2012 /PRNewswire/ -- Howard Hanna Real Estate Services, the fourth largest real estate company in the United States, today announced an industry leading alliance that will showcase every Howard Hanna property nationally on Realtor.com, the #1 homes for sale website operated by Move, Inc. (NASDAQ: MOVE), the leader in online real estate.
Howard Hanna spent the past 15 to 18 months studying their listing syndication strategy and what would balance the needs of the company, its agents and sellers. They did studies of their own website, http://www.howardhanna.com, which receives more than 1 million visits a month. Their new marketing relationship with Realtor.com provides Howard Hanna agents and sellers with an even more powerful suite of national marketing tools to drive millions more interested home shoppers directly to Hanna listings through the Realtor.com desktop and mobile search experiences.
"This is the first time Howard Hanna has created a marketing alliance of this magnitude, and one that supports our core value of data integrity and our philosophy on generating buyer interest," said Hoby Hanna, president of Howard Hanna Real Estate Services. "We have a responsibility to our clients, and we're committed to providing them with the greatest group of potential buyers. We spent well over 18 months studying and evaluating the benefits of sending listings to large national sites. Both Howard Hanna and Realtor.com have complementary philosophies and business models. Our agents and clients will benefit even more now that Realtor.com is our national site and outside site coupled with our own site, howardhanna.com."
As a result of this new partnership, Howard Hanna agents can expand the marketing power of their listings through the Realtor.com 'Showcase Listing Enhancement Program' that offers:
- Agent contact details and photo on Listing Detail Pages
- Multiple inquiry forms on each Listing Detail Page to connect buyers with agents
- A photo gallery of up to 25 high-quality jumbo photos
- Direct "click to call' button on Realtor.com mobile experience to agent cell
- Social media marketing with Realtor.com Social Connections App for Facebook
- Performance reports on consumer traffic related to each listing
- Open house alerts
- Full-motion videos and virtual tours where available
- Detailed neighborhood information
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