PITTSBURGH, Feb. 16, 2012 /PRNewswire/ -- Howard Hanna Real Estate Services, the fourth largest real estate company in the United States, today announced an industry leading alliance that will showcase every Howard Hanna property nationally on Realtor.com, the #1 homes for sale website operated by Move, Inc. (NASDAQ: MOVE), the leader in online real estate.
Howard Hanna spent the past 15 to 18 months studying their listing syndication strategy and what would balance the needs of the company, its agents and sellers. They did studies of their own website, http://www.howardhanna.com, which receives more than 1 million visits a month. Their new marketing relationship with Realtor.com provides Howard Hanna agents and sellers with an even more powerful suite of national marketing tools to drive millions more interested home shoppers directly to Hanna listings through the Realtor.com desktop and mobile search experiences.
"This is the first time Howard Hanna has created a marketing alliance of this magnitude, and one that supports our core value of data integrity and our philosophy on generating buyer interest," said Hoby Hanna, president of Howard Hanna Real Estate Services. "We have a responsibility to our clients, and we're committed to providing them with the greatest group of potential buyers. We spent well over 18 months studying and evaluating the benefits of sending listings to large national sites. Both Howard Hanna and Realtor.com have complementary philosophies and business models. Our agents and clients will benefit even more now that Realtor.com is our national site and outside site coupled with our own site, howardhanna.com."
As a result of this new partnership, Howard Hanna agents can expand the marketing power of their listings through the Realtor.com 'Showcase Listing Enhancement Program' that offers:
- Agent contact details and photo on Listing Detail Pages
- Multiple inquiry forms on each Listing Detail Page to connect buyers with agents
- A photo gallery of up to 25 high-quality jumbo photos
- Direct "click to call' button on Realtor.com mobile experience to agent cell
- Social media marketing with Realtor.com Social Connections App for Facebook
- Performance reports on consumer traffic related to each listing
- Open house alerts
- Full-motion videos and virtual tours where available
- Detailed neighborhood information
Select the service that is right for you!COMPARE ALL SERVICES
Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.
- $2.5+ million portfolio
- Large-cap and dividend focus
- Intraday trade alerts from Cramer
- Weekly roundups
Access the tool that DOMINATES the Russell 2000 and the S&P 500.
- Buy, hold, or sell recommendations for over 4,300 stocks
- Unlimited research reports on your favorite stocks
- A custom stock screener
- Upgrade/downgrade alerts
Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.
- Diversified model portfolio of dividend stocks
- Alerts when market news affect the portfolio
- Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.
- Real Money + Doug Kass + 15 more Wall Street Pros
- Intraday commentary & news
- Ultra-actionable trading ideas
Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.
- 100+ monthly options trading ideas
- Actionable options commentary & news
- Real-time trading community
- Options TV