NEW YORK ( TheStreet) -- Pepsi (PEP - Get Report) Global Beverages Chief Massimo D'Amore -- the same man who greenlighted Tropicana's disastrous rebranding (as a result, driving Pepsi's customers to Coca-Cola's (KO - Get Report) Simply Orange) -- is trumpeting a new strategy:
Water down the orange juice and charge for it.
|Inspired by the success of Trop50, Pepsi seeks to expand juice blends that contain more water, less juice.|
But even more mind-boggling than the above statement is this D'Amore gem: "We have lost perspective here on the primary reason we are in business, which is to make money."D'Amore is right about one thing: Pepsi has indeed lost perspective if the company believes that "innovation" amounts to hoodwinking its customers. Steve Jobs would agree with me: "My passion has been to build an enduring company where people were motivated to make great products," Jobs told his biographer, Walter Isaacson. "
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