Universal Power Group Launches Adventure Power® Phantom Line Of Lithium-Iron Phosphate Powersports Batteries
Universal Power Group, Inc. (NYSE Amex: UPG), a Texas-based distributor and supplier of batteries and related power accessories, today announced the launch of the Adventure Power® Phantom line of lithium-iron phosphate batteries for motorcycles and the powersports category. UPG also announced a new strategic alliance with Calif.-based Shorai Inc. (Shorai), a manufacturer of lithium iron-based powersports batteries, that will provide the technological expertise required for the development and production of the new Phantom line, which will be marketed by UPG. The companies made the announcement ahead of the Dealernews International Powersports Dealer Expo in Indianapolis, where UPG is introducing the capabilities of its latest, high-performance product line.
Under the terms of its agreement with Shorai, UPG will market a line of lithium iron phosphate-based batteries under the Phantom line, utilizing Shorai’s exclusive and world-leading eXtreme-Rate LiFeP04 cell technology. The lithium-based batteries offer several benefits over traditional lead-acid batteries including:
- Advanced LFP cell technology;
- Substantial weight reduction – less than 1.5 pounds, or one-fifth the average weight of lead acid batteries;
- Carbon composite case designed to military specifications;
- The capacity to hold a charge for up to one year without maintenance in most vehicles without a parasitic draw;
- Quicker starting, with fast cranking power and fast recharging;
- Environmentally conscious attributes, including no hazardous chemicals
“We are pleased to announce the growth of UPG’s Adventure Power series of motorcycle and powersports batteries and our alliance with Shorai, which creates an exciting opportunity to expand the breadth of our offerings,” said Ian Edmonds, UPG’s president and CEO. “This collaboration allows UPG to market new and innovative products to our customers, meeting their unique demands for lightweight and high-performance solutions. Working with Shorai also fits well with our long-term strategy of engaging with partners that have complementary technologies and strengths that we can leverage in our core markets.”
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