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AL International, Inc. Engages The Investor Relations Group

SAN DIEGO, Feb. 15, 2012 /PRNewswire/ --  AL International, Inc. (JCOF-PK), a global direct marketer of lifestyle and nutritional products as well as gourmet coffee, has hired the Investor Relations Group, LLC ("IRG") to serve as its investor relations and public relations agency.

IRG's investor relations team will target portfolio managers, analysts, and the retail community to increase investor awareness of AL International's direct selling model through which it offers an array of health and wellness products and services, specialty coffee, as well as telecommunications services.  Concurrent with that effort, the public relations team will initiate outreach campaigns targeting the media-at-large via traditional, print, television, cable, radio, internet, and social media outlets.

"Over the past year we have made significant progress diversifying our business units through strategic acquisitions," commented Steve Wallach, Chief Executive Officer of AL International. "With the merger with Javalution in July 2011, the combined entity reported net sales of $40 million last year and we believe that we have developed a core foundation that will enable the company to increase revenue in the future.  As we move forward in 2012 as a newly combined company, we believe that we have a strong story to tell to investors and the media and we look forward to leveraging IRG's experience.  We believe that we have just started and will continue to update our shareholders as we execute on our growth plan."  

About AL International

AL International, Inc. (JCOF-PK) is a fast-growing, innovative, multi-dimensional company that offers a wide range of consumer products and services, primarily through person-to-person selling relationships that comprise a "network of networks." The company also is a vertically-integrated producer of the finest coffees for the commercial, retail and direct sales channels. AL International was formed after the merger of Youngevity® Essential Life Sciences ( and Javalution Coffee Company in the summer of 2011.

About CLR Roasters

CLR Roasters ( was established in 2001 and is a wholly-owned a subsidiary of AL International, Inc. CLR Roasters produces coffees under its own Cafe LaRica brand, as well as under a variety of private labels through major national sales outlets and to major customers. It also produces a unique line of coffees with health benefits under the JavaFit® brand.   

About The Investor Relations Group LLC

The Investor Relations Group, LLC (IRG), founded in 1996, is an award-winning full-service corporate communications firm.  The company provides an array of services that include targeted introductions to the investment community as well as the media-at-large through the best of traditional and new media outlets. IRG's services also include the creation of broadcast-ready corporate videos, podcasts, and social media content. IRG is a wholly-owned subsidiary of Direct Markets, Inc. For further information, please visit the company's website at

About Direct Markets, Inc.

A subsidiary of Rodman & Renshaw Capital Group, Inc. (Nasdaq: RODM), Direct Markets, Inc. operates an automated state-of-the-art electronic transaction platform to directly link existing public company issuers and investors seeking to transact primary offerings of securities. Direct Markets will bring unprecedented, cost-efficient access to the capital markets into the C-Suite of public companies and bypass certain traditional roles typically held by investment banks that presently control the transactional process. Both investors and issuers will benefit from 24/7 seamless access to Direct Markets' platform through a graphical user interface (GUI) accessible via a desktop or laptop computer, as well as any mobile smart devices such as tablets or smartphones.

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