This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Mitt Romney Opts for Battle on Two Fronts

Which brings us to his second front: Beating Obama.

Romney's organization and funding show the innards of a campaign prepared for a United States presidential election, but they haven't escaped the clutches of disgruntled party members. Part of the reason might be that Romney hasn't convinced Republicans he really is all that different from Obama.

Obama's re-election chances could rely heavily on unemployment numbers in November. January's jobs report showed a decline in the unemployment rate to 8.3% from 8.5%.

This doesn't mean unemployment is permanently trending downwards, but the favorable data has been awkward for Romney to campaign against.

"This week Obama's been trying to take a bow for 8.3% unemployment. Not so fast, Mr. President. This is the 36th straight month with unemployment above the red line your own administration drew," Romney said Feb. 4.

In October, Romney said that unemployment "hasn't been below 8% since Obama's had his way." The 8% unemployment threshold may have seemed far off in October, but now it's not out of the question.

It would be twisted to say that Romney would hope for high unemployment come November, but a cornerstone of his campaign has been the poor economy under Obama.

Romney created the image of himself as the successful businessman who directed a private equity firm that created jobs, saved companies and drove American business. If the economy improves substantially it might be more difficult for Romney to stick with that angle, but he could pivot to re-brand his general election image.

None of that is possible, however, until he grabs the nomination. So for now, Romney must pay close attention to Santorum, Gingrich and Ron Paul while still lobbing attacks at Obama from afar.

-- Written by Joe Deaux in New York.

>Contact by Email.

>Follow Joe Deaux on Twitter. Subscribe on Facebook.

3 of 3

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
SYM TRADE IT LAST %CHG
AAPL $132.67 1.80%
FB $82.33 0.98%
GOOG $556.70 -1.50%
TSLA $237.76 8.90%
YHOO $44.63 0.25%

Markets

DOW 18,130.19 +50.05 0.28%
S&P 500 2,121.66 +3.97 0.19%
NASDAQ 5,103.3630 +11.2780 0.22%

Partners Compare Online Brokers

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs