The FURREAL FRIENDS Brand Introduces The BABY BUTTERSCOTCH, MY MAGICAL SHOW PONY Pet, A Miniature Filly That Features The Most Advanced Technology Of Any FURREAL FRIENDS Pet To Date. (Photo: Business Wire)

In 2012, the FURREAL FRIENDS brand from Hasbro, Inc. (NASDAQ: HAS) celebrates ten years of bringing the animal kingdom to life with realistic plush electronic toys that provide nurturing animal experiences. Since its 2002 debut, the esteemed brand has introduced a menagerie of loveable pets that ‘come to life’ and allow for magical play experiences that inspire and excite kids’ imaginations. This year, the FURREAL FRIENDS brand continues to deliver pet play in every way as it builds its impressive product line up with the introduction of the BABY BUTTERSCOTCH, MY MAGICAL SHOW PONY pet and the introduction of the DIZZY DANCERS line of twirling, spinning pets!

The FURREAL FRIENDS brand introduces the BABY BUTTERSCOTCH, MY MAGICAL SHOW PONY pet, a miniature filly that features the most advanced technology of any FURREAL FRIENDS pet to date. (Photo: Business Wire)

“Since its inception ten years ago, the FURREAL FRIENDS brand has been synonymous with innovative animatronic pet play. The FURREAL FRIENDS products have remained popular with kids due to the realistic animal experience each pet provides,” said Jerry Perez, Senior Vice President and Global Brand Leader, Hasbro Girls. "The brand began with a lifelike cat ten years ago and has now grown into a global phenomenon with more than 260 breeds of animals and 61 million pets sold in 74 countries since 2004. From collectable SNUGGIMALS pets to realistic bunnies, lion cubs and dogs, the FURREAL FRIENDS brand offers a pet to fit every kid’s personality.”

In conjunction with the tenth anniversary, the FURREAL FRIENDS brand will welcome a new pony to the family – BABY BUTTERSCOTCH, MY MAGICAL SHOW PONY pet, a miniature filly that features the most advanced technology of any FURREAL FRIENDS pet to date. In the spring, FURREAL FRIENDS will introduce a new way for girls to play with the launch of the DIZZY DANCERS line of twirling, spinning pets. Girls can spin these silly pets in unexpected places– on a coffee table, in the palm of their hand, even on a pen top. There are more than 50 DIZZY DANCERS characters to collect this year, and girls can interchange the top and bottom of any pet to create a custom DIZZY DANCERS collection of her own. New products in the FURREAL FRIENDS line up also include cuddly additions to the collectible SNUGGIMALS segment and additional realistic pets such as the FURREAL FRIENDS HOP ‘N CUDDLE bunnies and the FURREAL FRIENDS BOUNCY, MY HAPPY TO SEE ME PUP pet.

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