During 2011, we also accelerated our investments in digital, social, mobile and analytics across the networks. We continue to pursue a multipronged strategy built around the core idea that all of our agencies must have strong digital capabilities to compete in the future. As a result, we are helping in pushing our agencies, where needed, to continue to accelerate the expansion of their digital expertise. We're also consolidating our expertise and knowledge in technology where appropriate.
Finally, we have acquired new capabilities to complement our existing skill sets. These investments are helping us to deliver innovative and integrated solutions for our clients and to expand our business into new areas. As one example of this integration, I'd like to highlight the Bringing Happiness Home campaign we just did for PepsiCo in China for the Chinese new year. It features 3 of PepsiCo's strongest brands, Pepsi, Lay's and Tropicana, and was delivered on TV, online, in the store and at a home. Two weeks into the campaign, the results have been outstanding. The 10-minute mini movie at the center of the campaign has become China's #1 online video and has been viewed more than 100 million times. That is what you call earned media.
Our agencies remain focused on delivering value for our clients and in promoting strong cultures built around talented and creative people who help us win in the market every day. You've all heard me say this before, in the battle between culture and strategy, culture eats strategy for breakfast every time.
Driven by their creative cultures, Omnicom's agencies, together with their clients, were recognized around the world for their work in 2011. While I can't mention all of the awards, I'd like to highlight a few. BBDO and DDB finished #1 and #2 in the Gunn Report's 2011 Most Awarded Agency Networks in the World. It was BBDO's sixth consecutive first-place finish and DDB's third consecutive second-place finish. BBDO was named 2011 Global Agency of the Year by both Adweek and Campaign magazines, and for the fifth year in a row, BBDO topped The Big Won. OMG was named Global Media Agency of the Year by Adweek and Media Agency of the Year by Ad Age. TBWA Hakuhodo was named 2011 International Agency of the Year by Ad Age. Ketchum was awarded the International Consultancy of the Year honor by PRWeek, and LatinWorks was named Ad Agency (sic) [Ad Age] Multicultural Agency of the Year. I want to personally congratulate all of our agencies for their outstanding work in 2011.Read the rest of this transcript for free on seekingalpha.com
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