This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Omnicom Group's CEO Discusses Q4 2011 Results - Earnings Call Transcript

Stocks in this article: OMC

During 2011, we also accelerated our investments in digital, social, mobile and analytics across the networks. We continue to pursue a multipronged strategy built around the core idea that all of our agencies must have strong digital capabilities to compete in the future. As a result, we are helping in pushing our agencies, where needed, to continue to accelerate the expansion of their digital expertise. We're also consolidating our expertise and knowledge in technology where appropriate.

Finally, we have acquired new capabilities to complement our existing skill sets. These investments are helping us to deliver innovative and integrated solutions for our clients and to expand our business into new areas. As one example of this integration, I'd like to highlight the Bringing Happiness Home campaign we just did for PepsiCo in China for the Chinese new year. It features 3 of PepsiCo's strongest brands, Pepsi, Lay's and Tropicana, and was delivered on TV, online, in the store and at a home. Two weeks into the campaign, the results have been outstanding. The 10-minute mini movie at the center of the campaign has become China's #1 online video and has been viewed more than 100 million times. That is what you call earned media.

Our agencies remain focused on delivering value for our clients and in promoting strong cultures built around talented and creative people who help us win in the market every day. You've all heard me say this before, in the battle between culture and strategy, culture eats strategy for breakfast every time.

Driven by their creative cultures, Omnicom's agencies, together with their clients, were recognized around the world for their work in 2011. While I can't mention all of the awards, I'd like to highlight a few. BBDO and DDB finished #1 and #2 in the Gunn Report's 2011 Most Awarded Agency Networks in the World. It was BBDO's sixth consecutive first-place finish and DDB's third consecutive second-place finish. BBDO was named 2011 Global Agency of the Year by both Adweek and Campaign magazines, and for the fifth year in a row, BBDO topped The Big Won. OMG was named Global Media Agency of the Year by Adweek and Media Agency of the Year by Ad Age. TBWA Hakuhodo was named 2011 International Agency of the Year by Ad Age. Ketchum was awarded the International Consultancy of the Year honor by PRWeek, and LatinWorks was named Ad Agency (sic) [Ad Age] Multicultural Agency of the Year. I want to personally congratulate all of our agencies for their outstanding work in 2011.

Read the rest of this transcript for free on

3 of 3

Select the service that is right for you!

Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 17,778.15 +421.28 2.43%
S&P 500 2,061.23 +48.34 2.40%
NASDAQ 4,748.3960 +104.0840 2.24%

Brokerage Partners

Rates from

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs