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Personality Hotels Move To The Cloud With The ATRIO™ Guest Experience Management Platform

PAR Springer-Miller Systems, Inc. (PSMS) --- a wholly owned subsidiary of PAR Technology Corporation (NYSE:PAR) and the leading provider of guest-centric hospitality management systems and Personality Hotels, San Francisco’s first boutique hotel company, today announce the successful deployment of the ATRIO™ Guest Experience Management platform at the Hotel Diva in San Francisco, California.

The ATRIO platform represents the most significant technology development to occur in the global hospitality industry in the last 25 years. With this deployment, PAR Springer-Miller achieves a significant milestone and emerges as a true innovator in the global hospitality industry. The installation at the Hotel Diva marks the culmination of the initial, twenty-two month, development effort that delivered an extraordinary advancement in the state-of-the-art of technology in the hospitality industry. With ATRIO, PAR Springer-Miller has clearly emerged as the thought and practice leader in global hospitality.

The Hotel Diva, a Personality Hotel, sits in the heart of Union Square with all the excitement of San Francisco’s finest shops, theaters, art galleries, restaurants and nightlife right outside the door. Each distinct Personality Hotel offers comfort and outstanding service infused with inventive, forward-thinking style and amenities. Fresh from a $2 million renovation at Hotel Diva, Personality Hotels selected ATRIO to exploit the latest advances in hospitality technology to achieve the operational, service and financial goals they seek.

“Personality Hotels has a reputation for personalized service, distinct style, innovative management and boutique properties that offer something different,” remarked Yvonne Lembi-Detert, President & CEO, Personality Hotels. “We sit in the heart of a city known for technology and innovation and ATRIO fits very well into our vision to lead the industry through service excellence, innovation, and style. We’re very proud to represent the first deployment of the ATRIO platform. It has always been a practice for Personality Hotels to engage with creative and cutting edge companies.”

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