This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Newsbyte: SAP Positioned In Leaders Quadrant For Marketing Resource Management

WALLDORF, Germany, Feb. 14, 2012 /PRNewswire/ --  SAP AG (NYSE: SAP) today announced it has been positioned by Gartner, Inc. in the Leaders quadrant of the Magic Quadrant for Marketing Resource Management (MRM) report.(1)  SAP was recognized as a leader based on its "completeness of vision" and "ability to execute."

(Logo:  http://photos.prnewswire.com/prnh/20110126/AQ34470LOGO

Gartner defines MRM as a set of processes and capabilities designed to enhance a company's ability to orchestrate and optimize internal and external marketing resources. According to the report, "MRM applications enable companies to:

  • Plan and budget for marketing activities and programs (strategic planning and financial management).
  • Create and develop marketing programs and content (creative production management).
  • Collect and manage content and knowledge (digital asset, content and knowledge management).
  • Fulfill and distribute marketing assets, content and collateral (marketing fulfillment).
  • Measure, analyze and optimize marketing performance (MRM analytics)."(1)

According to Gartner, MRM is "expanding within organizations in three ways (1) global expansion, (2) increase in number of users within a region and (3) broadening MRM capabilities across the five areas of MRM competencies. Gartner also sees MRM moving firmly into the midmarket, with more midmarket organizations adopting MRM, particularly the SaaS and hosted deployment options."(1)

"Our goal is to help companies deliver a consistent customer experience across all touch points and meet the demands of increasingly savvy customers," said Anthony Leaper, senior vice president and general manager, Line of Business Customer Solutions, SAP. "The path to delivering a better customer experience often starts with marketing. SAP software helps companies boost customer loyalty while making the most of marketing resources such as budgets, people, time and the brand — with better segmentation, personalized offers and collaboration to optimize all marketing activities."

Part of SAP® Business Suite software, the SAP® Customer Relationship Management (SAP CRM) application enables companies to provide excellent customer experiences and maximize the effectiveness of every customer interaction across sales, marketing, service, finance, supply chain, logistics, manufacturing and human resources.

For more information, visit the Customer Experience Edge website, www.360customerview.com or the SAP Newsroom. Follow SAP on Twitter at @sapnews and @sapcrm .

(1) Gartner "Magic Quadrant for Marketing Resource Management" by Kimberly Collins, 30 January 2012.

Disclaimer:

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

1 of 2

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 17,086.63 -26.91 -0.16%
S&P 500 1,988.28 +4.75 0.24%
NASDAQ 4,474.50 +18.4840 0.41%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto
Advertising Partners

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs