NEW YORK (TheStreet) -- Talk about man bites dog: I caught the media committing good journalism on Amazon (AMZN). The online retailer turned communication behemoth is taking a turn toward original comedy production.
It's not that the company made any big-stage announcement. Quite the opposite. Amazon, like Apple (AAPL), tends to be tight-lipped about its plans. That, of course, leads to trouble for journalists, who mostly wait around for companies to tell them their plans. But the passive tact is often problematic, especially for companies not apt to flap their gums.
That's why GigaO did such a good job to inform traders of Amazon's apparent move. How did they find out? A secret leak? A little birdie? Telepathy? Nah, they read the want ads, where Amazon was posting new positions. Expanding into comedy production in a relatively modest way won't help or hinder Amazon's earnings anytime soon. But it is added evidence that Amazon is set on a collision course with Neflix (NFLX), which is doing the same.
On a larger note, you can learn from this admirable effort from GigaOm. Rather than wait for a company to tell you something they may never tell you, journalists--and traders--can get creative. Best of all, creativity can take the form of something as simple as flipping through the Help-Wanteds.
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