The PLAYSKOOL POPPIN' PARK ELEFUN BUSY BALL POPPER Toy Was Named The Infant/Toddler Toy Of The Year At The 2012 Toy Industry Association's Annual TOTY (Toy Of The Year) Awards. (Photo: Business Wire)

Hasbro Inc.’s (NASDAQ:HAS) PLAYSKOOL POPPIN’ PARK ELEFUN BUSY BALL POPPER toy was named the Infant/Toddler Toy of the Year at the Toy Industry Association’s Annual TOTY (Toy of the Year) Awards. The ELEFUN BUSY BALL POPPER toy combines the favorite ELEFUN character with the popular BUSY BALL POPPER toy to engage babies as they explore the world through ball play.

The PLAYSKOOL POPPIN' PARK ELEFUN BUSY BALL POPPER toy was named the Infant/Toddler Toy of the Year at the 2012 Toy Industry Association's Annual TOTY (Toy of the Year) Awards. (Photo: Business Wire)

“We are thrilled that the Toy Industry Association has recognized the ELEFUN BUSY BALL POPPER toy as an outstanding toy for infants and toddlers,” said Jerry Perez, Senior Vice President and Global Brand Leader for Hasbro Playskool. “The PLAYSKOOL POPPIN PARK line launched in 2011 with a great response, and the ELEFUN BUSY BALL POPPER toy had an outstanding performance as one of the year’s best-selling infant/toddler items.”

Also selected as one of the Fabulous 15 on the 2011 Toys“R”Us Holiday Hot Toy List, the ELEFUN BUSY BALL POPPER toy offers babies unpredictable ball popping fun. Drop five colorful balls into the ELEFUN character’s ears to pop out of the trunk or roll into the character’s belly. Parents can help control the ball popping action as babies grow by moving the elephant’s trunk, which rotates 360 degrees. Requires four "D" batteries, not included. Available at most major toy retailers nationwide and on HasbroToyShop.com for approximately $32.99.

Hasbro will add new animal characters and ball play fun to the POPPIN PARK collection for 2012. Key items include the LEARN ‘N POP LION toy, which helps teach little ones to count to ten in four different languages, available this Fall for babies nine months and up for the suggested retail price of $19.99. Also new for Fall 2012 is the GIRAFFE TUMBLE TOP toy, which engages babies six months and up in cause and effect play for the suggested retail price of $12.99.