Walgreens Makes Shopping Easier With Additional Online Savings And New Weekly Ad Circular

Walgreens (NYSE: WAG) (NASDAQ: WAG) advertising circular, a Sunday staple read by more than 50 million U.S. consumers each week, has re-launched with a robust digital offering that offers hundreds of additional items through Walgreens.com and its award-winning mobile applications, while the print version gets a new look and feel designed to improve the shopping experience.

A recent Nielsen study ¹ shows more than 70 percent of shoppers express a desire for basic digital delivery of advertising inserts in the future. As traffic to Walgreens.com continues to grow, online views of the circular alone have increased more than 50 percent year over year, while Walgreens has driven profitable sales.

“This is the most dramatic refresh we’ve made to the weekly ad in more than two decades, delivering added value for our growing numbers of online and mobile customers, as well as a better experience for those who look forward to seeing it in print,” said Joe Magnacca, Walgreens president of daily living products and solutions. “We’re giving people more convenient ways to shop and save, and this complements our multi-channel strategy by finding new and different ways to cater to today’s consumers.”

What’s New in Print

The new design includes coupons grouped together by category on easy-to-find pages as well as sale items featured more prominently throughout.

Walgreens has also added “QR codes,” enabling mobile users to quickly view more deals directly from a smartphone. Customers can also visit category-specific Walgreens websites highlighted in the ad or find additional bonus buys inside stores.

What’s New Online and Mobile

The online and mobile circular features hundreds of additional in-store offers, online exclusive pages and other “bonus buys.” Online ads also allow for social sharing via Twitter and Facebook, the ability to create advanced shopping lists and more.