Crest 3D White Spokesperson Whitney Port (Photo: Business Wire)

Crest ^® is proud to introduce Crest ^® 3D White ^TM Glamorous White Toothpaste and Crest 3D White Intensive Professional Effects Whitestrips, the newest additions to the Crest 3D White collection of award-winning products. NEW Crest 3D White Glamorous White Toothpaste utilizes a breakthrough shine technology that noticeably brightens your smile after just one brushing. It also removes up to 90 percent of surface stains in just 5 days. As the latest innovation in Whitestrips, the Crest 3D White Intensive Professional Effects Whitestrips provide professional-level whitening results in just 7 days and contain the same enamel safe ingredient that dentists use to penetrate below the enamel surface for noticeable results—so that you can leave an unforgettable impression.

Crest 3D White Intensive Professional Effects Whitestrips and Crest 3D White Glamorous White Toothpaste (Photo: Business Wire)

“We created Crest 3D White Glamorous White Toothpaste to deliver fast and efficacious whitening results for a whiter, brighter smile,” said Doreen Bayliff, General Manager, P&G North American Oral Care. “The new formula was specially designed with a dual silica system and Crest 3D White’s proprietary radiance technology to help deliver the instant shine results that you want. To complement the powerful Crest 3D White collection, we developed Crest 3D White Intensive Professional Effects Whitestrips, which whiten as well as a $500 professional treatment ¹,” said Bayliff.

To celebrate the launch of the newest Crest 3D White products and bring bright smiles to the runway at New York Fashion Week 2012, Crest 3D White has partnered with Gen Art, an arts and entertainment organization dedicated to showcasing emerging talent, to give designers the stand-out moment of a lifetime with the “Little White Wardrobe” Design Competition and presentation at Gen Art New Garde. As part of the competition, emerging fashion designers were challenged to create a glamorous and radiant collection inspired by the must-have beauty accessory of fashion week, Crest 3D White. Fashion designers from across the country submitted their looks, but it was Wen Shi from New York City that outshined them all and was awarded the opportunity to showcase her capsule collection on the runway at Gen Art New Garde presented by Crest 3D White.

Crest 3D White is also teaming up with author, fashion designer and Gen Art alumni, Whitney Port, who knows the importance of having a glamorous white smile that’s ready for the flashing cameras. “As a fashion designer and someone who is often in the spotlight, it is important for me to be ready for any occasion,” said Port. “I use the new Crest 3D White Glamorous White Toothpaste and Crest 3D White Intensive Professional Effects Whitestrips to ensure my smile is brighter and whiter. After all, a white smile is one of the best accessories…it never goes out of style!”