Businesses Are in Love With Valentine's Day
"This is a big day for us -- huge day," says Ziad Dalal, president and founder of the premium dessert concept store and cafe.
"We are all about desserts, so it's a great opportunity for our business to service our customers with gifting and indulging," Dalal says. "The nice thing is that you can do it for all [budgets]. You can do a small love note with a cookie and customize it with a decoration on it to your loved one for less than $10 or you can [buy] a full-sheet cookie cake or heart-shaped cookie cake. It's a beautiful time because it's a very personalized [holiday that can be] for a loved one or the family."
As consumer confidence picks up, Zalal is expecting this year's Valentine's Day in particular to be very profitable for the cafes, which were created back in 2000 through a co-branding agreement with Nestle."Our goal is to be north of a 15% increase for the same holiday. We're already at 17%," he says, comparing sales with this period last year. From restaurants to florists to specialty chocolate shops, Valentine's Day is a bright spot for small-business coffers even in the dark days of winter. Small-business owners have even more opportunity to benefit from Valentine's Day this year. The National Retail Federation expects consumers to spend a whopping $17.6 billion on Valentine's gifts and activities for friends, family, loved ones, even their pets. According to a January survey, consumers on average will spend $126.03 for the holiday, up 8.5% over last year and the highest amount in the survey's 10-year history, the NRF says. "As one of the biggest gift-giving holidays of the year, it's encouraging that consumers are still exhibiting the desire to spend on discretionary gift items, a strong indication our economy continues to move in the right direction," NRF President and CEO Matthew Shay said in a statement. "Anticipating high foot traffic in the coming weeks, retailers have replenished their inventories and will entice eager shoppers with great deals on everything from special menu items at restaurants to clothing to flowers and, of course, chocolates."
Select the service that is right for you!COMPARE ALL SERVICES
Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.
- $2.5+ million portfolio
- Large-cap and dividend focus
- Intraday trade alerts from Cramer
- Weekly roundups
Access the tool that DOMINATES the Russell 2000 and the S&P 500.
- Buy, hold, or sell recommendations for over 4,300 stocks
- Unlimited research reports on your favorite stocks
- A custom stock screener
- Upgrade/downgrade alerts
Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.
- Diversified model portfolio of dividend stocks
- Alerts when market news affect the portfolio
- Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.
- Real Money + Doug Kass + 15 more Wall Street Pros
- Intraday commentary & news
- Ultra-actionable trading ideas
Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.
- 100+ monthly options trading ideas
- Actionable options commentary & news
- Real-time trading community
- Options TV