NUMBER:Lab Model With Gillette Inspired Look (Photo: Business Wire)

Gillette® [NYSE: PG], the world’s leading male grooming brand, is teaming up with MADE Fashion Week to present the MADE for Gillette Menswear Program, which celebrates menswear during New York Fashion Week. The program kicks off with the Parsons Panel Discussion moderated by Simon Collins, Dean of the School of Fashion at Parsons the New School for Design. The panel will feature the industry’s most influential fashion experts immediately followed by the official unveil of the Blind Barber for Gillette. This barber shop meets lounge mash-up will be open for the duration of Fashion Week. A key element of the program includes a partnership with ten notable menswear designers: Antonio Azzuolo, Assembly, Band of Outsiders, Carlos Campos, NUMBER:Lab, Oumlil, Patrik Ervell, Public School, Simon Spurr, and Tim Hamilton, who will feature runway looks complemented by unique facial hair styles at Milk Studios in New York City during MADE Fashion Week.

NUMBER:Lab model with Gillette inspired look (Photo: Business Wire)

The program is in conjunction with the launch of the new Gillette Fusion ProGlide Styler™, a new 3-in-1 precision styling tool. Recognizing that facial hair styling is an important part of a guy’s overall style, the new tool helps facial hair stylers master their facial hair style with ease.

“Gillette is stepping quite consciously into the style space given the increasing role that men’s grooming plays in fashion and overall style,” said Austin Lally, Vice President and General Manager – Gillette®, Global Male Grooming, Procter & Gamble. “Partnering with MADE and these prominent menswear designers for Fashion Week is a natural progression for Gillette,” Lally said.

"Carving out a dedicated place for menswear at MADE Fashion Week is very exciting for us. We are committed to supporting the burgeoning menswear community during New York Fashion Week and look forward to expanding this program in the future," Jenne Lombardo, Co-Founder MADE.