For 2012, not only do we want to maintain our top 10 network ranking, but we hope to push this power brand even higher to a Top 5 status within the next few years. Now, to support this goal, we're investing in more special events, more premieres and more new series. We're also exploring new programming formats and new ways to enhance the viewer experience. And we're also evolving existing successful franchises, like Food Network Star, Extreme Chef and Chopped, and finding new roles for existing talent and increasing convergence across platforms.
Scripps Networks Interactive's CEO Discusses Q4 2011 Results - Earnings Call Transcript
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